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3 Key Takeaways from SMX West
My first SMX was a blast. In between all the Google/Bing jokes, Charlie Sheen-isms, strained wi-fi, and blue Liftinis (no, I didn’t make it past the first sip), was a great event with some top class...
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5 Steps to Getting the Most out of YouTube
There’s plenty of compelling YouTube stats floating about regarding its use, its reach, and its benefits to search. It’s quite obvious that it can be an important marketing channel with lots of...
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Some Thoughts Around Paid Search and Paid Social: Q and A
Conference season is in full swing, and over the past month I’ve been speaking on some different panels around the topic of paid search and paid social. Paid search being traditional PPC advertising...
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Learn how to use SEO, PPC and Social Media together, at AMA Portland Event
Search and social work better together. Learn some sneaky tips and tricks at the next AMA Digital Marketing Event at The Living Room Theater, in Portland on Wednesday 24th April. I’ll be speaking more...
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5 ways that search and social work better together
It was an honor to speak at the American Marketing Association (AMA) event last week, on the topic of digital marketing and how search marketing and social media marketing can be used together to...
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May Roundup: Social Media Advertising and Vendor Management
2013 has been whizzing by and somehow we are almost half way through the year. Here are a couple of highlights from a very busy May, as well as some extra thoughts on how paid social and organic...
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How promoted YouTube videos can boost your video SEO efforts
“Video is the easiest way to break into the top of the organic search results”. I heard this a lot on the conference circuit last year. Now I like a lot of things when it comes to search marketing,...
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SEM Booty: Best of 2013
For those who know me, you will know how much I LOVE data. Even more so the lessons you can learn, how to take action, and what to do better the next time. This is why I love seeing the annual blog...
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Beyond Google Keyword Planner: 5 Free Tools Every SEO Should Keep in their...
Most people who are familiar with the concept of Search Engine Optimization will know about the Google Keyword Planner. However, many in the search world were not too happy with the loss of Google’s...
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Where Should You Host Your Video Content?
With over 1B video clips being viewed on Facebook each day, video popularity shows no signs of slowing. So it should come as no surprise that the use of video in content marketing continues to rise,...
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